CAISA Fashion Show
Overview
CAISA Fashion Show (CFS) is one of the largest charity fashion shows in Canada. Each year, the team raises money for Children's Health Foundation — an organization that supports specialized healthcare and research for children and youth. In 2019, our donations went towards crucial research on congenital heart defects.
As a Graphics Executive, I was responsible for delivering CFS's design direction across multiple facets. I designed promotional event graphics to generate sales for our charity initiatives, developed the show's creative vision through editorial lookbooks, and created sponsorship materials to attract corporate partnerships.
Role
Graphic Designer
Team
Graphics Director
Graphic Designers (3)
Timeline
September 2018 – April 2019 (ongoing)
From Photoshop to Facebook.
Throughout the year, we organized 7 charity events and designed a range of promotional graphics to inspire student involvement and support for the Children's Health Foundation. The graphics I created helped generate over 1,000 event responses — here are some of the highlights I’m most proud of.
Chroma is a Fall/Winter lookbook where fashion and colour come together in a playful and unexpected way. Each outfit is inspired by a distinct hue, brought to life with clever wordplay.
The creative vision for this lookbook was inspired by the timeless allure of old Hong Kong romance films. The program, Aria, delves into the never changing cycle of grief and loss, exploring the emotional journey we go through after experiencing heartache and the steps we take to heal and find wholeness.
The name 'Aria' refers to a solo melody, often accompanied by deeper emotions. While melodies are typically seen as beautiful, they can also express sorrow and heartbreak.
Together with the rest of the amazing CFS team, we raised a significant amount of money for the Children's Health Foundation to support their vital research on congenital heart defects.