Hello, I’m Sara Khoo…
…and it's nice to meet you (yes, that rhymes)! I'm a self-taught product designer based in Toronto, currently crafting visual analytics tools at Deloitte through psychology, storytelling, and an endless curiosity about people.
My love for design started early. Growing up, I was always making something, from crafts and doodles to video edits and animations. I've always loved creating things that spark joy and tell a story. That creative spark led me to graphic design, and even teaching a comm tech class to youth, where I got to share that joy with others.
In university, I discovered UI/UX design, and everything clicked. It brought together all my favourite things: psychology, storytelling and creative problem solving. With a background in consumer behaviour, I'm fascinated by what makes people tick, and how thoughtful design experiences can make complex things feel simple, human, and joyful. Since then, I've worked with clients across industries such as public sector, healthcare, energy, and finance, helping turn messy data into tools people actually enjoy using.
Outside of work, you'll find me exploring new food spots, sweating through HIIT class, playing video games, or bingeing true crime docs.
With love,
Sara Khoo
Current Interests
Listening
luther
Kendrick Lamar, SZA
Reading
The Housemaid's Secret
Freida McFadden
Watching
When Life Gives You Tangerines
Netflix
Playing
Infinity Nikki
PS5, Mobile
Awards & Accolades
GreenStars Recognition (x14)
Deloitte / Recognized by 14 peers for leading the way, serving with integrity, and collaborating for measurable impact.
2023 – 2025
2nd Place
Deloitte / Second in Deloitte Viz Games among 38 countries, 419 teams, and 603 participants.
2024
1st Place
Deloitte / Winner of Deloitte Viz Games among 375 participants in 25+ countries.
2023
Gold Dot Award
Deloitte / Awarded for relentlessly going above and beyond.
2022
Bronze Dot Award
Deloitte / Awarded for delivering excellent work.
2021
Kind Words
Thoughtful praise from some very cool humans I've been lucky to work with.
It was great working with you, Sara. Your attention to details, putting things into perspective and always going an extra mile are all worthy assets for a successful future. Keep up the good work! Thank you for your dedication to the project.
Niharika Duhan
Manager, Deloitte
Our work at [Client] has made such an impact to our client that we are now seen as a world class partner. Key to this success has been the vision Sara crafted, managing a team of complex stakeholders with limited experience in analytics. Grateful for everything you did on this project Sara!
Jerod Wagman
Senior Manager, Deloitte
Sara, I wanted to acknowledge the awesome job you did on the D365 and Power BI Dashboard work. Your attention to detail, ability to manage multiple tasks, and create amazing wireframes is truly impressive. Your contribution has been instrumental, and you've done an amazing job showing other groups what our designers are capable of.
Nundhun Kongovi
Senior Manager, Deloitte
Sara, you've done an amazing job on the VOICE project. Thank you very much for all the hard work that you put in to quickly turn around the client requests, even when the requests were changing on an hourly basis. The entire team, both the Deloitte and [Client] sides, appreciate the great work that you have done!
Moutaz Al-Huneidi
Manager, Deloitte
Sara was a wonderful designer to work with!! She listened to all the requirements and feedback from the team and client, and translated this into wireframe designs that were well thought out and well received by the client. She was a pleasure to work with and so wonderful to have on our team!
Liane Catalfo
Senior Manager, Deloitte
Sara — I appreciate your multi-faceted talent and dedication to serve clients. You are always positive and open to tackle a variety of challenges and you've been an absolute champ!
Miki Arai
Senior Manager, Deloitte
On a short turn-around, Sara put together and presented redesigned wireframes that captured various conversations, requirements gathering, and nuances from the client, and the client was very impressed with the level of detail and clear understanding she had of the requirements and use-cases in such short time.
Emily Emond
Senior Manager, Deloitte
Sara did a great job for our first [Client] Dashboard, starting by capturing the objectives through the ideation process, making great suggestions and bringing her expertise to the table. This was my first time working with Sara and I was really impressed. Thank you, Sara, I can see you growing fast at the firm.
Felipe Melo
Senior Manager, Deloitte
Sara demonstrates exceptional dedication and leadership, independently managing client relationships with ease. Her proactive attitude, problem-solving skills, and readiness to take on new challenges make her a valuable asset to any team.
Ethan Yu
Manager, Deloitte
I want to highlight you for your exceptional collaboration skills. You have an incredible willingness to listen, iterate, and apply your lens on great visual designs that make an impact. I thoroughly enjoy working with you, and your keen eye and value-added questions make you an excellent thought partner. Great job Sara!
Nundhun Kongovi
Senior Manager, Deloitte
Thank you Sara for being such a great collaborator on the recent client deliverable. With all the challenges encountered, you tried all possible ways to keep us encouraged and provided context when needed, thoughts, and ideas to ensure we meet client requirements.
Katherine Khudary
Senior Consultant, Deloitte
Sara played two roles for the [Client] engagement as a designer and project manager. Not only did she deliver all the deliverables in great quality, but also with genuine care and deep understanding of the underlying subject context and data. Sara has tremendous patience and dedication to client work, and it showed well, and the client was also deeply appreciative.
Miki Arai
Senior Manager, Deloitte
It was great working with you, Sara. Your attention to details, putting things into perspective and always going an extra mile are all worthy assets for a successful future. Keep up the good work! Thank you for your dedication to the project.
Niharika Duhan
Manager, Deloitte
Our work at [Client] has made such an impact to our client that we are now seen as a world class partner. Key to this success has been the vision Sara crafted, managing a team of complex stakeholders with limited experience in analytics. Grateful for everything you did on this project Sara!
Jerod Wagman
Senior Manager, Deloitte
Sara, I wanted to acknowledge the awesome job you did on the D365 and Power BI Dashboard work. Your attention to detail, ability to manage multiple tasks, and create amazing wireframes is truly impressive. Your contribution has been instrumental, and you've done an amazing job showing other groups what our designers are capable of.
Nundhun Kongovi
Senior Manager, Deloitte
Sara, you've done an amazing job on the VOICE project. Thank you very much for all the hard work that you put in to quickly turn around the client requests, even when the requests were changing on an hourly basis. The entire team, both the Deloitte and [Client] sides, appreciate the great work that you have done!
Moutaz Al-Huneidi
Manager, Deloitte
Sara was a wonderful designer to work with!! She listened to all the requirements and feedback from the team and client, and translated this into wireframe designs that were well thought out and well received by the client. She was a pleasure to work with and so wonderful to have on our team!
Liane Catalfo
Senior Manager, Deloitte
Sara — I appreciate your multi-faceted talent and dedication to serve clients. You are always positive and open to tackle a variety of challenges and you've been an absolute champ!
Miki Arai
Senior Manager, Deloitte
On a short turn-around, Sara put together and presented redesigned wireframes that captured various conversations, requirements gathering, and nuances from the client, and the client was very impressed with the level of detail and clear understanding she had of the requirements and use-cases in such short time.
Emily Emond
Senior Manager, Deloitte
Sara did a great job for our first [Client] Dashboard, starting by capturing the objectives through the ideation process, making great suggestions and bringing her expertise to the table. This was my first time working with Sara and I was really impressed. Thank you, Sara, I can see you growing fast at the firm.
Felipe Melo
Senior Manager, Deloitte
Sara demonstrates exceptional dedication and leadership, independently managing client relationships with ease. Her proactive attitude, problem-solving skills, and readiness to take on new challenges make her a valuable asset to any team.
Ethan Yu
Manager, Deloitte
I want to highlight you for your exceptional collaboration skills. You have an incredible willingness to listen, iterate, and apply your lens on great visual designs that make an impact. I thoroughly enjoy working with you, and your keen eye and value-added questions make you an excellent thought partner. Great job Sara!
Nundhun Kongovi
Senior Manager, Deloitte
Thank you Sara for being such a great collaborator on the recent client deliverable. With all the challenges encountered, you tried all possible ways to keep us encouraged and provided context when needed, thoughts, and ideas to ensure we meet client requirements.
Katherine Khudary
Senior Consultant, Deloitte
Sara played two roles for the [Client] engagement as a designer and project manager. Not only did she deliver all the deliverables in great quality, but also with genuine care and deep understanding of the underlying subject context and data. Sara has tremendous patience and dedication to client work, and it showed well, and the client was also deeply appreciative.
Miki Arai
Senior Manager, Deloitte
It was great working with you, Sara. Your attention to details, putting things into perspective and always going an extra mile are all worthy assets for a successful future. Keep up the good work! Thank you for your dedication to the project.
Niharika Duhan
Manager, Deloitte
Our work at [Client] has made such an impact to our client that we are now seen as a world class partner. Key to this success has been the vision Sara crafted, managing a team of complex stakeholders with limited experience in analytics. Grateful for everything you did on this project Sara!
Jerod Wagman
Senior Manager, Deloitte
Sara, I wanted to acknowledge the awesome job you did on the D365 and Power BI Dashboard work. Your attention to detail, ability to manage multiple tasks, and create amazing wireframes is truly impressive. Your contribution has been instrumental, and you've done an amazing job showing other groups what our designers are capable of.
Nundhun Kongovi
Senior Manager, Deloitte
Sara, you've done an amazing job on the VOICE project. Thank you very much for all the hard work that you put in to quickly turn around the client requests, even when the requests were changing on an hourly basis. The entire team, both the Deloitte and [Client] sides, appreciate the great work that you have done!
Moutaz Al-Huneidi
Manager, Deloitte
Sara was a wonderful designer to work with!! She listened to all the requirements and feedback from the team and client, and translated this into wireframe designs that were well thought out and well received by the client. She was a pleasure to work with and so wonderful to have on our team!
Liane Catalfo
Senior Manager, Deloitte
Sara — I appreciate your multi-faceted talent and dedication to serve clients. You are always positive and open to tackle a variety of challenges and you've been an absolute champ!
Miki Arai
Senior Manager, Deloitte
On a short turn-around, Sara put together and presented redesigned wireframes that captured various conversations, requirements gathering, and nuances from the client, and the client was very impressed with the level of detail and clear understanding she had of the requirements and use-cases in such short time.
Emily Emond
Senior Manager, Deloitte
Sara did a great job for our first [Client] Dashboard, starting by capturing the objectives through the ideation process, making great suggestions and bringing her expertise to the table. This was my first time working with Sara and I was really impressed. Thank you, Sara, I can see you growing fast at the firm.
Felipe Melo
Senior Manager, Deloitte
Sara demonstrates exceptional dedication and leadership, independently managing client relationships with ease. Her proactive attitude, problem-solving skills, and readiness to take on new challenges make her a valuable asset to any team.
Ethan Yu
Manager, Deloitte
I want to highlight you for your exceptional collaboration skills. You have an incredible willingness to listen, iterate, and apply your lens on great visual designs that make an impact. I thoroughly enjoy working with you, and your keen eye and value-added questions make you an excellent thought partner. Great job Sara!
Nundhun Kongovi
Senior Manager, Deloitte
Thank you Sara for being such a great collaborator on the recent client deliverable. With all the challenges encountered, you tried all possible ways to keep us encouraged and provided context when needed, thoughts, and ideas to ensure we meet client requirements.
Katherine Khudary
Senior Consultant, Deloitte
Sara played two roles for the [Client] engagement as a designer and project manager. Not only did she deliver all the deliverables in great quality, but also with genuine care and deep understanding of the underlying subject context and data. Sara has tremendous patience and dedication to client work, and it showed well, and the client was also deeply appreciative.
Miki Arai
Senior Manager, Deloitte
It was great working with you, Sara. Your attention to details, putting things into perspective and always going an extra mile are all worthy assets for a successful future. Keep up the good work! Thank you for your dedication to the project.
Niharika Duhan
Manager, Deloitte
Our work at [Client] has made such an impact to our client that we are now seen as a world class partner. Key to this success has been the vision Sara crafted, managing a team of complex stakeholders with limited experience in analytics. Grateful for everything you did on this project Sara!
Jerod Wagman
Senior Manager, Deloitte
Sara, I wanted to acknowledge the awesome job you did on the D365 and Power BI Dashboard work. Your attention to detail, ability to manage multiple tasks, and create amazing wireframes is truly impressive. Your contribution has been instrumental, and you've done an amazing job showing other groups what our designers are capable of.
Nundhun Kongovi
Senior Manager, Deloitte
Sara, you've done an amazing job on the VOICE project. Thank you very much for all the hard work that you put in to quickly turn around the client requests, even when the requests were changing on an hourly basis. The entire team, both the Deloitte and [Client] sides, appreciate the great work that you have done!
Moutaz Al-Huneidi
Manager, Deloitte
Sara was a wonderful designer to work with!! She listened to all the requirements and feedback from the team and client, and translated this into wireframe designs that were well thought out and well received by the client. She was a pleasure to work with and so wonderful to have on our team!
Liane Catalfo
Senior Manager, Deloitte
Sara — I appreciate your multi-faceted talent and dedication to serve clients. You are always positive and open to tackle a variety of challenges and you've been an absolute champ!
Miki Arai
Senior Manager, Deloitte
On a short turn-around, Sara put together and presented redesigned wireframes that captured various conversations, requirements gathering, and nuances from the client, and the client was very impressed with the level of detail and clear understanding she had of the requirements and use-cases in such short time.
Emily Emond
Senior Manager, Deloitte
Sara did a great job for our first [Client] Dashboard, starting by capturing the objectives through the ideation process, making great suggestions and bringing her expertise to the table. This was my first time working with Sara and I was really impressed. Thank you, Sara, I can see you growing fast at the firm.
Felipe Melo
Senior Manager, Deloitte
Sara demonstrates exceptional dedication and leadership, independently managing client relationships with ease. Her proactive attitude, problem-solving skills, and readiness to take on new challenges make her a valuable asset to any team.
Ethan Yu
Manager, Deloitte
I want to highlight you for your exceptional collaboration skills. You have an incredible willingness to listen, iterate, and apply your lens on great visual designs that make an impact. I thoroughly enjoy working with you, and your keen eye and value-added questions make you an excellent thought partner. Great job Sara!
Nundhun Kongovi
Senior Manager, Deloitte
Thank you Sara for being such a great collaborator on the recent client deliverable. With all the challenges encountered, you tried all possible ways to keep us encouraged and provided context when needed, thoughts, and ideas to ensure we meet client requirements.
Katherine Khudary
Senior Consultant, Deloitte
Sara played two roles for the [Client] engagement as a designer and project manager. Not only did she deliver all the deliverables in great quality, but also with genuine care and deep understanding of the underlying subject context and data. Sara has tremendous patience and dedication to client work, and it showed well, and the client was also deeply appreciative.
Miki Arai
Senior Manager, Deloitte