Hi! I'm Sara Khoo, a self-taught designer with a focus on product design, graphic design, data visualization, and a sprinkle of illustration. Currently, I'm a Senior UI/UX Designer at Deloitte where I help clients transform complex problems into creative design solutions.
With an educational background in consumer behaviour and psychology, I strive to understand people deeply through the art of noticing and asking questions, and translate their needs into joyful experiences that truly connect with people. More than anything, I want to make an impact by fostering inclusive design.
When I'm not designing, you can find me trying new food spots, curating Spotify playlists, watching true crime documentaries, searching for inspiration, or breaking a sweat at spin class.
I take on an empathetic approach in my design process to better understand the end users. Through extensive research, I gather insights that form the basis of my design decisions and identify the user needs, pain points, and aspirations.
Understanding the target audience, their needs, preferences, and behaviors is crucial, conducting user research through surveys.
Understanding the target audience, their needs, preferences, and behaviors is crucial, conducting user research through surveys.
